The Dangers of the ‘Race to the Bottom’ in Insurance Sale

Michael Jans

Let me hit you with a truth bomb: Insurance is personal. Your clients aren’t shopping for a cheap pair of shoes; they’re looking for security, peace of mind, and someone they can trust to protect what matters most.

The Future of Independent Agencies

Why Value-Based Selling Wins Over Price

Michael Jans

Listen, in the dog-eat-dog world of insurance, where everyone and their cousin is shouting about "low rates," it’s easy to get sucked into the price-cutting spiral. But here’s the truth bomb: **competing on price is the fast track to nowhere**.

The Future of Independent Agencies

4 Reasons Why Selling Insurance on Price Is a Costly Mistake

Michael Jans

Discover why competing on price alone is a losing strategy for insurance agents. Learn how to build value and win more profitable clients.

The Future of Independent Agencies